Force LEGO

LEGO's transmedia journey with Lucas Films began in 2005 when it released Lego Star Wars: The Video Game. However, this was more of a transmedia style rather than storytelling.

The two companies went on to release an original story when Lego Star Wars: The Quest for R2-D2 aired on television in 2009. To coincide with the release on television, a game was created by LEGO which could be played on Lego.com and Starwars.com. The game took forward the story of the TV special.